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Toyota Prius c: 53 MPG city / 46 MPG Hwy; Under $19,000

Below are a few important bullet points on the upcoming Prius c. See the full report below for further details.
  • 53 MPG City / 46 MPG Hwy / 50 MPG Combined
  • With a starting price that will be under $19k, the Prius c will carry a lower MSRP than the first-gen Prius Toyota launched 12 years ago.
  • Targeted toward "younger shoppers seeking a smartly designed, fuel-efficient subcompact car packing advanced drivetrain and in-car technology"
  • Powered by 1.5-liter engine. 99 total horsepower.
  • Available in 9 different colors.
... [Read more]

More Prius Posts

2012 Prius c Owner's Manual leaks; Time to break it down

Submitted by Danny on January 20, 2012 - 10:09am.

PriusChatter NGNeer, a member so new he still has that new-registration smell, was perusing Toyota's owner site the other day and discovered that Toyota has accidentally posted the full 552-page Owner's Manual a bit early. I took a few minutes to read through the 500+ pages and with the help of our community members in the Prius c forum, here is what we can gather about the standard and optional features on the Prius c:

Toyota Prius c: 53 MPG city / 46 MPG Hwy; Under $19,000

Submitted by Danny on January 10, 2012 - 10:06am.

Below are a few important bullet points on the upcoming Prius c. See the full report below for further details.
  • 53 MPG City / 46 MPG Hwy / 50 MPG Combined
  • With a starting price that will be under $19k, the Prius c will carry a lower MSRP than the first-gen Prius Toyota launched 12 years ago.
  • Targeted toward "younger shoppers seeking a smartly designed, fuel-efficient subcompact car packing advanced drivetrain and in-car technology"
  • Powered by 1.5-liter engine. 99 total horsepower.
  • Available in 9 different colors.

Video: An introduction to the Prius c

Submitted by Danny on November 15, 2011 - 10:35am.

Say hello to the new member of the Prius Family - the little brother, if you will. It's the Prius c. This video does a great job showing off its sporty looks (and pretty sweet looking wheels).

The Prius c is Official: > 50 MPG City, 1.5-liter Engine, Pretty Colors

Submitted by Danny on November 15, 2011 - 10:09am.

I just received word straight from Toyota's mouth about the upcoming Prius c, which will be officially revealed as the Aqua in Japan this week at the Tokyo Auto Show. The Prius c looks like it will bring MPG numbers that break past the 50 MPG number in the city, lots of technology that we've come to expect in the Prius line-up, and some funky colors.

PriusChat Certified Dealer Program - Launch Announcement

Submitted by Danny on October 24, 2011 - 10:59am.

PriusChat is proud to announce partnerships with a select group of Toyota dealerships across the country to launch the PriusChat Certified Dealer Program. This program is launching with the Prius Plug-in to ensure a great price and buying experience for PriusChat members.

PriusChat Certified Dealer Program | PriusChat

The program consists of the following benefits for PriusChatters:

The PriusChat Show - Episode 8 "Prius Team Post Mortem"

Submitted by Danny on October 6, 2011 - 4:17pm.

Did you miss the show during our end-of-summer hiatus? Good! This week on the PriusChat Show we are lucky enough to sit down and have an in-depth conversation with Toyota’s Prius Team, Doug Coleman and Erica Gartsbeyn. Doug is unfortunately moving from the Prius Team to another product within Toyota, so this interview covers a wide range of topics including Doug’s highest and lowest moments with the Prius.

We also talk with Erica about the future of the Prius Team and whether Toyota will continue to participate on PriusChat after the shake-up.

Toyota Explains, Demonstrates Noisemaker coming standard in all 2012 Prius models

Submitted by Danny on September 22, 2011 - 5:28pm.

Remember about a year ago when we picked on the Japanese market for introducing an optional artificial noisemaker accessory for the Prius? Well, now the joke's on us, my fellow Americans. All 2012 models of the Prius Family will come standard with a required noisemaker, er, "vehicle proximity notification system".

Optima Announces Prius Replacement 12v Yellow Top Battery with Pencil Posts

Submitted by Danny on September 21, 2011 - 12:55pm.

A problem beginning to plague many Prius owners is not the big Nickel Metal Hydride battery that drives the Prius' HSD system like people have been scared into believing for years. No, instead it's the 12V battery - the one that actually starts the car and runs all of the accessories - that is starting to die on many Prius owners.

2012 Prius Mid-Cycle Refresh Official Details

Submitted by Danny on September 21, 2011 - 9:13am.

We brought you many of the details last month, but now Toyota has officially released information about all of the enhancements and changes being made to the 2012 Prius. Called a mid-cycle refresh, the 2012 Prius is getting a suite of new infotainment systems, and both exterior and interior changes. After seeing the refresh in person this past weekend at Green Drive Expo, I can report that Toyota made some great changes to keep the exterior of the Prius up to date and in-tune with the "tech" crowd's demands.

Here is the full press release from Toyota:

2012 Prius Mid-Cycle Refresh Official Photos Released

Submitted by Danny on September 21, 2011 - 9:04am.

We just got our grubby hands on 51 official photos of the 2012 Prius mid-cycle refresh. Many of the details we scooped back in late August are on display in the photos below. We also have a press release from Toyota Europe on the changes coming for the 2012 model down at the bottom of this post. Keep in mind that this is specific to the European market, so the US may not see all of these new features. We should have official US information at a press event later this week.

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